What was temporarily called the Top Secret Steve Lambert Project is no longer top secret. The project can now be known for it’s real name, Ronald’s Crisis.

Photo courtesy of Eve Mosher on flickr

On the morning of September 15, 2007 every McDonald’s store in Manhattan was closed using 8.5×11 pieces of paper and tape. Ronald McDonald took credit for the stunt around mid-day and gave a statement in Union Sqaure at 4pm. See video, photos, and more….