Steve Lambert

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Yearly Archives: 2007

“Wish You Were Here!” Postcards From Our Awesome Future


Packard Jennings and Steve Lambert asked architects, city planners, and transportation engineers, “what would you do if you didn’t have to worry about budgets, beauracracy, politics, or physics?” Ideas from these conversations were then merged, developed, and perhaps mildly exaggerated by Steve and Packard to create a series of 6 posters for the San Francisco Arts Commission’s Art on Market Street Program.

The edition of 24 posters can be seen between November 12, 2007 to March 14, 2008 on nearly every block of Market Street from the Embarcadero to the Castro.

Update: poster images have been uploaded.

Japan’s NHK “NY Streets” Program

In July a television producer, Hiroshi Noguchi, came to the OpenLab and documented some of the projects we were working on for a public television program in Japan called “NY Streets.” The segment included a piece on AddArt and the drawings I was doing at the time with Julia Schwadron. I’m not allowed to post the video, so I grabbed some stills.

I was hoping my voice would be overdubbed and looking forward to hearing the Japanese version of me, but instead I was subtitled. Oh well.

New York Streets 1 New York Streets 2 New York Streets 3 (Julia Schwadron) New York Streets 4 (drawing) New York Streets 5 (Rough Day) New York Streets 6 (ok if you’re late) New York Streets 7 (Marry Me) New York Streets 8

DIY Budget Gallery

DIY Budget Gallery is an online resource for organizing guerilla outdoor art galleries. Between 2000 and 2005, the Budget Gallery coordinated nine exhibitions in busy urban areas around San Francisco (and another handful in other venues) with a branch opening in Los Angeles in 2005. I always intended for the project to be open to anyone to adapt and use, but a decent how-to was missing. DIY Budget Gallery attempts to cover every aspect of organizing a Budget Gallery, and can be used as a resource for organizing other, related events.

Completed while at the Eyebeam OpenLab.


Design Camouflage: Look Like Your Enemy

Design CamouflageI just published step by step instructions on how to match fonts and mimic designs to look like corporate or government signage. I realized that over the years, I’ve refined a little technique that has become rather efficient and helpful. I pass it on in the hopes that others can use it as well.

Links to projects that use this technique in part or full:
Ronald’s Crisis
Emma Goldman Institute for Anarchist Studies
Soap Box (Crazy You)
Puppet Street Project

Completed at the Eyebeam OpenLab.

Ronald’s Crisis

On September 15, 2007 Ronald McDonald, who had fallen in love with the food of New York and become frustrated with the corporate agenda of McDonald’s, stepped into action closing every McDonald’s store in Manhattan. The closure, while temporary, affected all stores and was accomplished using simple signs and tape.

Later that day, L.M. Bogad (of the Clandestine Insurgent Rebel Clown Army and author) appeared as Ronald McDonald giving a press conference. Also involved was writer/performer Kevin Crook as a McDonald’s corporate representative who somehow showed me up as a straight man. See the video:

download quicktime file or YouTube, or Vimeo

Photos: Ronald’s Crisis on flickr.
Script: download draft script as a text file.

Video With Commentary


  • One participant was chased down the street by a McDonalds manager.
  • Toward the end of the day it seemed managers had been tipped off and were waiting for the signs.
  • Writing about the project from Sarah Nelson Wright.


Ronald’s Crisis was a direct collaboration with L.M. Bogad and Kevin Crook as co-writers and performers. The project involved the contributions of nearly 30 people, especially Jeff Crouse, and Brian Smeets. The kernel of the idea was developed at Eyebeam in discussions with Julia Schwadron, Mouna Andraos, and James Powderly among others.

UPDATE: Ronald’s Crisis was used as a template for the recent Rainforest Action Network protest in their campaign against Bank of America. See the slideshow here.

OpenLab Conflux

Update: Top Secret Steve Lambert Project => Ronald’s Crisis

What was temporarily called the Top Secret Steve Lambert Project is no longer top secret. The project can now be known for it’s real name, Ronald’s Crisis.

Ronald Speaks
Photo courtesy of Eve Mosher on flickr

On the morning of September 15, 2007 every McDonald’s store in Manhattan was closed using 8.5×11 pieces of paper and tape. Ronald McDonald took credit for the stunt around mid-day and gave a statement in Union Sqaure at 4pm. See video, photos, and more….

NYC: Volunteer for Top Secret Project

Top Secret Steve Lambert Project

At the Conflux Festival (more info), September 15th, I will be revealing the Top Secret Steve Lambert Project and I need help to complete it. If you can walk around Manhattan bit on on Saturday 9/15, contact me.

Using the simplest of tools, together we will shutdown (albeit briefly) over 85 manhattan outlets of an undisclosed multi-national corporation without breaking any laws.

Using the simplest of tools, together we will shutdown (albeit briefly) over 85 manhattan outlets of an undisclosed multi-national corporation without breaking any laws.

Steve Lambert (Anti-Advertising Agency, Eyebeam OpenLab) needs your help for a top secret project. This is not a gimmick. We’re not trying to create buzz. If word gets out too early, the whole thing could fall apart.

What’s it all about? Using the simplest of tools, together we will shut down (albeit briefly) over 85 manhattan outlets of an undisclosed multi-national corporation without breaking any laws. This project will likely get on the news.

More details below, or check out the Conflux site. (more…)